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Surfing
The Internet - Web Site Creation |
Most content providers such as AOL and Prodigy give you
a certain amount of free Web space for posting your own
Web site (like this one's former home). Some ISPs such
as Mindspring and Earthlink do as well. Your local
providers may or may not, but you can always try to
sweet-talk Web space out of them. If none of these are
good alternatives, you can post Web pages for free with
online communities such as GeoCities and Tripod (see
below). Other alternatives include low-cost hosts that
don't ask you to use them as your ISP; these include
Advanced Web Creations (www.awc.com/), Concentric
(www.concentric.com/, HostPro (www.hostpro.com/),
Interland (highly recommended; www.interland.com/),
Earthlink/Mindspring (www.earthlink.com/), Verio
(home.verio.com/), and Web2010 (www.web2010.com/).
Check out each one for pros, cons, and features. Note:
Mindspring has merged with Earthlink, and the Mindspring
name is disappearing. At this time, Earthlink does not
provide hosting for non-members. Whether that will
change remains to be seen.
One way to get your Web site noticed is to visit
submission sites such as Submit It at
www.submit-it.com/ (free submission to 7 major
engines, $60 for submission to 400+ search sites),
Submit Away! at www.submit-away.com/, and
SelfPromotion.com at www.selfpromotion.com/,
among others. However, the best way to ensure a search
engine has your Web site listed is to visit it and add
your site yourself, usually through its "add URL"
function. Want to see how the search engines treated
you? Try software such as WebPosition Gold (www.webposition.com/)
or the free service at LinkPopularity (www.linkpopularity.com/;
queries Google, AltaVista, and Hotbot) about a week
after your submissions, and see how you're ranked. Find
out more about how the search engines include, and rank,
their sites (and how you can manipulate them to increase
your site's rankings) by visiting
www.searchenginewatch.com/webmasters/. Another site,
RankThis at www.rankthis.com/, gives good advice
as well as providing a free online tool to help improve
your site's ranking. Similar sites are SiteOwner, at
www.siteowner.com/, and A Helpful Guide to Search
Engines, at www.monash.com/spidap.html. Programs
like AddWeb 2.47 at www.cyberspacehq.com/
submit your site's information to various search engines
for you. Virtual Promote at www.virtualpromote.com
provides reams of useful advice on getting your Web site
on search engines and seen by surfers, as do ClickZ (www.clickz.com/),
PromotionWorld (www.promotionworld.com/) and The
Web Marketing Checklist (www.webmarketingtoday.com/articles/checklist.htm).
Another option is to use GNet's Search Engine
Submission System, a free downloadable utility that
submits your site to over 175 search engines, from
gnet.dhs.org/. There's some good related info about
search engines here, too. Note: a lot of search engines
dislike commercially submitted sites. Unless you're
absolutely pressed for time, it's best to handle this
chore yourself. Find out more at the Search Engine
Tutorial for Web Designers, located at
northernwebs.com/set/.
The best way to have a search engine locate your site is
by the use of META tags in the heading. While I'm not
going to give you a tutorial on the use of META tags,
they are essential for a Web site to get noticed. The
negative side of META tags is that unscrupulous Web
designers can insert misleading META tags to get
searchers to come to their site. A famous example is the
search for "trenchcoat Mafia" performed by journalists
and concerned citizens shortly after the murders at
Columbine High School in Colorado. Dozens of unrelated
sites, mostly porn-related, hustled to insert the META
tag "trenchcoat Mafia" into their Web site headers to
entice searchers to hit their sites. Some Web "experts"
claim that the Internet is an "ethics-free" medium and
subsequently such misleading behavior is OK. Not with me
it isn't, and hopefully not with you, either. You can
find out more about META tags at www.northernwebs.com/set/setimjr.html,
a site that tutors you in the ways of the META tag. I've
also written an article on META tag usage for SitePoint
at www.webmasterbase.com/article/956. The META
Tag Builder at www.vancouver-webpages.com/META/mk-metas.html
builds META tags for burgeoning Webmasters who aren't
sure how to make their own. Note: Of the five major
search engines out there, only Inktomi uses META tags
for web placement any longer. So, while it's still valid
to use META tags in your site to get placed, it
certainly isn't the only, or the overriding, methodology
any longer.
There's a new concern about Microsoft's "smart tags."
These insidious little creatures are part of Microsoft's
MSIE 6; "smart tags" link themselves to selected
keywords in anyone's web site and create hyperlinks to
destinations of Microsoft's choosing. For example, in
this paragraph, Microsoft could insert a "smart tag"
link to itself. Most uses are expected to be commercial
in nature; i.e., the mention of the word "airline" could
be linked to, say, MSN's Expedia travel service. I don't
know about you, but if I want commercial links or any
links of any kind in my pages, I'll insert them myself.
I don't appreciate Microsoft or anyone else inserting
anything of any kind into my work. Web masters can avoid
this by inserting the following META tag into the header
of their pages:
<META
NAME="MSSmartTagsPreventParsing" content="TRUE">
The gurus
think this will prevent "smart tags" from functioning;
as I find out more, I'll update this notice.
Domain names (i.e. www.fubar.net/ or
www.corporateswine.com/) have formerly been, by law,
administered solely by Internic (www.internic.com/,
but that is over. Network Solutions (www.nsi.com/)
currently holds a contract from the U.S. government to
license all domain names ending in .com, .net, .edu,
or .org. The authority for all domain
names resides with the Internet Assigned Numbers
Association at www.iana.org/. Right now, domain
names can be secured by visiting any number of licensed
registrars -- you can get a list at www.internic.com/alpha.html.
Some of the top-level providers include Internic/Network
Solutions at www.networksolutions.com/,
Register.com at www.register.com/, NetNames at
www.nic.tm/, and Tucows at www.tucows.com,,
among many others. You'll have to pony up $70 (or less,
depending on pricing) for 2 years for your site name.
This assumes that someone else hasn't gotten there
first. Both Internic/Network Solutions and NetNames has
a searchable registered names server. Now that there's
competition for licensing domain names, things are
changing on this front. A lot of commercial sites and
businesses want to see some competition for domain
names' assignations, and some feel that the process is
too informal and haphazard. Others feel that the whole
thing is now too big for one organization like IANA and
Network Solutions to handle, and still more think that
domain names are too American-centric, with not enough
input from non-U.S. Netizens. Right now, the government
has given us an organization called ICANN (Internet
Corporation for Assigned Names and Numbers; accessible
at www.icann.org/) as the successor to IANA.
ICANN now oversees the present and future distribution
and management of domain names and IP addresses over the
Internet. For more info, visit www.icannwatch.org/
or www.dotcom.com/.
Interested in buying expired domain names, or just
finding out what's available? Three Web resources worth
bookmarking are DNS Research, at www.dnsresearch.com,
RegSelect, at www.regselect.com/, and Unclaimed
Domains, at www.unclaimed-domains.com.
Find out exactly who owns what .COM, .NET, and .ORG
names at whois.net/.
.EDU domains work quite differently from other publicly
available domains. They're free to qualified domain
owners -- primarily schools and universities. Find out
more from www.educause.edu/edudomain/index.asp.
Find out exactly how domain names work with browsers and
the cryptic numerical IP addresses by visiting
www.workz.com/Build/Construct/dom_under.asp.
Find out how to register your site with another
country's domain (i.e. .DE for Germany, .UK for Great
Britain, or .ZA for South Africa) by visiting
www.vi.net/global.htm. Note: the domain .TV, owned
by the small Pacific island nation of Tuvalu, is making
a big splash with Web owners at the moment, and are
accordingly more expensive than the usual .COMs, .NETs,
and their ilk. Proponents say that a .TV domain
indicates a site "rich with streaming media, artwork,
and high-technology graphical and multimedia content,"
or something like that. You and I know that the .TV
ending suggests a television connection. To my mind,
it's just the latest attempt to squeeze more money out
of Web owners. I don't see it catching on as the Next
Big Online Thing...but then again, USA Today made
a fortune off of their decision to make their public
paper racks look like televisions, so what do I know? As
I write this (May 2002), there is no
www.cartoonnetwork.tv, www.yahoo.tv gives you
an error message, and www.abc.tv redirects you to
ABC's regular home page. Of the few I tried, only
www.cnn.tv works, and it's just a mirror of CNN's
regular home page. Stay tuned for more info...same
Bat-time, same Bat-channel.
A number of new domains have been approved by ICANN's
panel of advisors. They include .STOCK for brokerage
firms, .BANC for banks, and .BOOKS for booksellers and
publishers. They also allowed for the introduction of
new suffixes "in a measured and responsible manner"
beginning no earlier than December 31, 2000. Some of the
other domains under consideration include .SHOP and/or
.STORE, for e-commerce sites; .FIRM, for nonselling
corporate sites; .AIRLINES, for airlines (duh), .NORM,
for personal Web sites; .TV, for television-related and
general entertainment sites (see above); .INFO, for
information sites; .REC, for sports, games, and hobbies;
.ARTS, for museums, orchestras, theatre, dance, and
other artistic sites; .WEB, as a general tag, and
possibly .SEX for, well, you figure it out. All of this
is up in the air as yet. The new domain .EU is
apparently in the works, for sites who want to affiliate
themselves with the European Union. An even newer one,
.PRO, is in the works for release in the second half of
2002. .PRO will be restricted to doctors, lawyers or
accountants, and domain buyers have to register, with
proof of profession, with www.registrypro.com/.
The .INFO domain seems to be catching on particularly
quickly, with over 52,000 sites already appearing with
the new extension and more on the way. Most of the
world's top brands have already bought the extension.
Similarly, many businesses are latching on to the newly
available .BIZ extensions.
Another available domain is .WS, or "World Site." The
WorldSite Web site at WebSite.ws/ is billing this
domain as "the alternative to .COM," and is working hard
to attract new domain buyers. As I write this, it
doesn't seem to be catching on, which may make it a good
deal for domain hunters.
Recently the new domain .KIDS.US became avaiable. Sites
using this domain name will have to certify that they
have no links to outside sites, they are free of
sexually explicit material, hate speech, violence or
other content not suitable for children younger than 13,
and that all chat rooms and live-chat functions, if any,
are kid-safe.
There's a large amount of speculative trade out there in
domain names. People are routinely buying domain names
strictly for their supposed resale value. If you own a
domain name that you think is worth something, or you'd
like to jump into this market, visit the two main resale
sites, www.afternic.com/ and
www.GreatDomains.com/. Afternic has "appraisal
boards" that dole out opinions as to a domain's
potential salability, although the judgments tend to be
extremely generous and not always realistic.
Sedo.co.uk/ is a new kind of search engine, one that
deals strictly in domains. Another good site to visit is
www.iDomainLinks.com/.
Want to have your Web site sport a Web domain name like
"www.myname.com" without ponying up the bucks for it?
No, NetNames doesn't charge a great deal to register
your domain name, but a special Web site hosting account
will cost you. Instead, try a URL redirection site.
There are two ways to do it. MyDomain (www.mydomain.com/),
NameDemo (www.namedemo.com/), NameZero (www.namezero.com/),
and NameSecure (www.namesecure.com/), like the
other registration sites above, will register your
domain name for you through InterNic; these services
charge a modest fee, but you're official. Other
redirection services like the free CJBNet Internet
Services (www.cjb.net/), Freeservers (www.freeservers.com/)
and WebAlias (www.webalias.com/) simply give you
a permanent subdirectory on their server without
registering you. (CJBNet names your site
www.yoursite.cjb.net/, while Freeservers and
WebAlias have a number of domain names to choose from,
giving you such options as www.yoursite.iwarp.com/
or www.yoursite.browser.to.com/. Either way,
surfers who link or type that URL connect with the URL
redirect service, who sends them to your real site at
whatever its URL really is. They even redirect e-mail.
Not a bad idea, but with the recent price drop in domain
registration, this alternative seems to be fading out.
An Internet trading center for commercial (.com) Net
addresses is at .com Exchange at www.websitenames.com/.
The data banks contain over 800 available .com domain
names searchable by category.
Want to find out who owns a domain name? Perform a
whois search at www.netsol.com/ or
www.internic.net/whois.html to find a site owner and
their registrar. This is public information, and useful
for determing a site's legitimacy. The Internic site
seems to prefer that you leave off the "www." when
entering a site name.
To have an effective Web site, you need one that's
available 24/7, no arguments, glitches, or frequent
downtime. But why waste your time checking on your site
when there's a free alternative? NetWhistle (www.netwhistle.com/)
pings your site at stated intervals, checks e-mail
boxes, and reports back to you via e-mail or pager. It
sends an immediate message if it finds a problem;
otherwise, it reports to you at weekly intervals.
Link-Spy (www.link-spy.com/) does the same thing,
on a weekly or even daily basis.
Experienced Webcrafters know that to have a truly
effective Web site, you need to build a site that works
in all the major browsers. Check your site over at
anybrowser.com/. This site has recently expanded and
now offers all kinds of site validation and improvement
tools, many of which are free.
The kind folks at Florida Designs (www.floridadesigns.com/)
have provided us with a useful "Web Design Internet
Glossary" of terms commonly used in Web design. Check it
out at www.floridadesigns.com/web_design_glossary.htm.
Find out what browsers support what protocols --
JavaScript, DHTML, frames, what have you -- at this
Webmonkey site: hotwired.lycos.com/webmonkey/reference/browser_chart/.
Links to Mac, Unix/Linux, and other browsers are
available.
Validate your code with the latest HTML 4.1 standards by
visiting validator.w3.org/. Other good places to
check your site for problems are Netscape's WebSite
Garage at www.websitegarage.com, Web Design
Group's code checker at www.htmlhelp.com,
NetMechanic at www.netmechanic.com, A List Apart
at www.alistapart.com/index.html, and the free
plug-in from HTML Tidy at tidy.sourcefourge.net.
Find out if your site's links work by visiting Xenu's
Link Sleuth at home.snafu.de/tilman/xenulink.html
and downloading the free program. Warning: Xenu, as well
as other, more expensive link checker programs, often
have problems validating links to Amazon.com.
Among the plethora of Webmaster help sites out there are
Microsoft's rather busy BCentral (www.bcentral.com/)
and MyComputer (www.mycomputer.com/), which
offers plenty of freebies as well as fee-based services.
A new entrant on the free Web services market is
Moonfruit (www.moonfruit.com/), which uses lots
of Flash-based techniques to help you build a, uh,
flashy site. These two are perennial faves for Web
designers: EarthWebDeveloper, at
www.webdeveloper.earthweb.com/, and WebReview, at
www.webreview.com/. And Web Techniques (www.webtechniques.com/)
and the Web Tools section of Software QA and Testing (www.softwareqatest.com/qatweb1.htm)
are excellent places to go for tutorials, articles,
resources, and testing tools.
It's not hard to build your own Web site, whether or not
you know anything about HTML or Web site creation. If
you really want to dive in, you can try-and-buy
sophisticated programs such as Allaire's HomeSite
($99 and a truly excellent program), Adobe's PageMill
($99), or Microsoft's bloatcode special, FrontPage
2000 ($150), or you can just lay out the bucks for
big-ticket programs like NetObjects' Fusion
($300) or Macromedia's excellent Dreamweaver MX
($300+). You can also use the built-in features of free
programs such as Netscape's Composer, MSIE's
FrontPage Express, or Microsoft's Word 97 Web
creation feature to create Web sites, but they can be a
bit limited and have a tendency to create bloated,
unwieldy code (especially FrontPage -- ecch). Want to
make a basic Web site without spending any money?
Several Web authoring programs are available for free.
America Online, believe it or not, used to offer a
highly respected freebie called AOLPress. AOL
doesn't offer it anymore, but you can still get Version
2.0 from members.aol.com/rjdriver/aolpress.htm,
among other places. HotDog (www.sausagetools.com/products/index.html)
is excellent. The demo is free (and quite usable), but
you need to know some basic HTML before this program
will be of use. You can choose to keep HotDog for $30,
but you can later upgrade to HotDog Pro at a discount.
There's also HotDog's PageWiz for complete
novices. Another basic but flexible HTML editor that
works well for the slightly initiate is the free
Arachnophilia (www.arachnoid.com/arachnophilia/). A
much more powerful HTML coder and editor is xSite,
available free from xsite.lad.co.za/ (the site is
down as I write this, but you can find it among the
shareware sites --
my listing is here).
If you just want to create a no-frills Web site without
a lot of bells and whistles, consider Web Wizard
from www.the-webwizard.co.uk/. It's free for the
download, and an excellent Web authoring tool for the
novice. The Ant is a neat, rather complicated set
of tools that converts MSWord files to HTML files, and
HTML files to WYSIWYG (what you see is what you get)
graphical previews for easy Web site creation. The
program's been discontinued (find out why at
telacommunications.com.ant/), but again, it's
available online. Another easy-to-use text editor,
TextPad, is a $27 shareware program from
www.textpad.com/ that easily edits plain text into
HTML form, even doing special coding formatting. MS
Office users can use MS Word as their Web maker by
downloading the free Word 97 Web Authoring Tools Update
from officeupdate.microsoft.com/. WebScripter 3.0,
from www.codegeneration.com/, is a full-featured
Web site builder that lets you create JavaScripts
without the need for programming knowledge. Other HTML
editors are always being added in the
HTML Shareware and Freeware
section of this site.
Need a source for basic HTML terminology? Try The
Bare Bones Guide to HTML at werbach.com/barebones/
for definitions and info. Pick up some free tutoring at
Introduction to HTML (www.cwru.edu/help/introHTML/)
or, for the more savvy user, NCSA's Beginner's Guide
(archive.ncsa.uiuc.edu/General/Internet/WWW/).
Add a search engine to your site to make life easier on
your visitors. (This site will feature one soon.) Atomz
Express, at www.atomz.com/, is one of the best
and easiest to implement, and free to boot for sites
under 500 pages. FreeFind, at www.freefind.com/,
may be a better choice for really large sites, but isn't
as capable of a search engine, and installing it may be
a hassle. Another good choice, SiteLevel, can be found
at sitelevel.whatuseek.com/services-basic.shtml.
Or just have your visitors download the Google toolbar
for your browser and use its "Search Site" function to
search your site. That's what I'm currently
recommending.
Want to spice up your Web page with Java applets, but
have no idea how to create one? Check first at Java's
parents' place, Sun's JavaSoft division (www.javasoft.com).
Then check out the freebies at Gamelan: The Java
Directory at java.developer.com. Also good bets
are the sites at JARS (jars.com) and the Java
Boutique (javaboutique.internet.com), which
features a large selection of simple applets that even a
novice can add to his Web page without making his head
explode. And for easy Java applet construction, try the
freeware Applet Menu Wizard, available from
members.tripod.com/~SourceTec/menuwizard.html.
JavaScripts of all kinds can be had for the downloading
from javascript.internet.com/; the snazzy search
feature in these pages came from there. My Free Toolbox
at www.myfreetoolbox.com/ also features lots of
free JavaScript code snippets, many of which can be
customized for your own use. More JavaScripts snippets
can be found at www.24fun.com/ as well as
Webmonkey's hotwired.lycos.com/webmonkey/
reference/javascript_code_library and Dynamic Drive,
at www.dynamicdrive.com/, which features DHTML
and Perl code snippets as well as JavaScript. More code
scripts and such can be had at www.scriptsearch.com/.
All kinds of general HTML/Web site nifties can be had at
reallybig.com/default.shtml, a warehouse for
wallpapers, code snippets, fonts, graphics, hosts, what
have you. Another source is www.thefreecountry.com/;
boogiejack.com is one I like.
Want to have a fill-in form on your Web site? The hard
way is to mount a CGI script and negotiate with your ISP
to host it; the easy way is to visit FormSite at
www.formsite.com/. These kind folks provide you with
up to 5 forms and 30 items for free, and charge a
reasonable fee for additional forms. How do they keep
their costs down? By displaying ads on your freebies. If
you're twitchy about writing the HTML code for your
forms, they offer templates, but they're rather generic.
Another provider, QuickBase (www.quickbase.com/),
offers free and paid database (API) services for your
Web site. Other free and cheaper resources are
catalogued at cgi.resourceindex.com/Remotely_Hosted/.
Other CGI resources can be found at, among many others,
www.cgi-resources.com/.
Looking for a new GUI or template for your site? Check
out www.guistuff.com/ for downloadable templates
or an easy way to generate something (relatively)
original. There are plenty of other sources for
templates and themes, many of which are associated with
Microsoft's Front Page. Try one of these URLs for a new
look for your site: freethemes.hypermart.net/,
www.pixelmill.net/, themesets.net/,
www.frontpageworld.com/, www.freelayouts.com/,
www.shalltech.com/, the free Dreamweaver-based
sample templates from www.macromedia.com/software/dreamweaver/download/templates,
and for a more simple set of designs,
www.nutnbolt.co.uk/. Most of these sites offer at
least some, if not all, their wares free for the
download.
If your site needs map content, one of the best choices
is MapBlast! (www.mapblast.com/). Creating your
own map isn't the easiest thing you'll ever do, but the
site walks you through the process with a minimum of
fuss, and once you're done, you can paste the
site-generated HTML into your pages with relative ease.
MapQuest, at www.mapquest.com/, offers a similar
service, but isn't nearly as user-friendly. Both provide
basic services for free, with more sophisticated,
interactive content provided for a fee.
You can also add message boards and chat capabilities
for your site if you like. Multicity (www.multicity.com/)
provides freebies for both, although their look isn't as
sophisticated as a corporate site designer may like; an
alternative, Feedback Chat, can be pored over at
www.feedbackchat.com/. Firetalk, at
www.firetalk.com/, offers voice-based chat, though
the sound quality is reportedly low.
Spice up your site with some syndicated content --
cartoons, jokes, news tickers, tips, games, what have
you, most of which is refreshed every day. Some sources
for syndicated content are below:
-
4FreeContent: 4freecontent.com/
-
Artigen News Ticker: www.artigen.com/newswire/ticker.html
-
Bravenet Network: www.bravenet.com/
-
CartoonLink Network: www.cartoonlink.net/
-
CoolPick: coolios.com/way/cool/syn/intro.html
-
Crossword Buddy: www.loquax.co.uk/puzzles/
-
Dayinvestor Stock Ticker: www.dayinvestor.com/siteticker/index.html
-
HomePage Tools: www.homepagetools.com/
-
iSyndicate: www.isyndicate.com/
-
L.A.
Times: www.timeslink.com/
-
Mamma: www.mamma.com/acb/
-
MapBlast: www.mapblast.com/mblast/mpubinfo.mb
-
MapQuest: www.mapquest.com/cgi-bin/stat_parser?link=online-services
-
Moreover: www.moreover.com/ (a Moreover news
feed is on the home page of this site)
-
News
Harvester: www.webreference.com/headlines/nh/
-
NewsClicker: www.newsclicker.com/
-
NewsEdge: www.newsedge.com/
-
Stockpoint: www.stockpoint.com/register.asp
-
Survey Engine: mail.infotrieve.com/
-
Uproar (a game): www.uproar.com/webdevelopers/
-
Vibrant Media (lots of news feeds):
www.vibrantmedia.com/
-
Weather Underground:
www.wunderground.com/about/faq/weathersticker.asp
-
Web
Site Tools: www.web-site-tools.com/
The
gnomes at About.com also keep a list of free providers
at html.about.com/cs/freecontent/.
Get tips and suggestions for good site keywords at
goodkeywords.com/.
Add interactive quizzes to your site with a $30 program
called Qwizzed, available from www.ntmusa.com/.
You can create a quiz, configure its appearance, and
link it to your site. All quizzes are hosted on
www.quizzed.com, and stats of how many times your
quiz was accessed, etc. are available online.
You can add voice chat to your Web site quickly and
easily by adding the free Hear Me utility to your
site. Check it out from www.hearme.com/. ICQ
users can download Hear Me for ICQ from the same
site.
Want to create free interactive polls for your visitors?
Try the offerings at www.evite.com/,
www.votations.com/ and www.createapoll.com/.
All are free and have multiple formatting options. Other
options include www.pollit.com/, globalguestpoll.com/,
www.go2poll.com/, and www.mypoll.net/.
Online communities such as Geocities (bought out by
Yahoo!, but still somewhat separate), Lycos's Tripod,
and others provide their members with free Web space as
well as site creation tools, all for allowing them to
add advertising to your Web site. Here's a listing of
some of the most popular Web page providers. Note: all
information, particularly prices and hosting space, is
subject to change at any time. None of these guys bother
to inform me when they change their offerings! A great
many free Web providers have shut down or retooled
themselves to a pay format, so check them out before
making any plans.
-
AOL Hometown.
12MB free Web space provided for AOL and non-AOL
members, ad banners on every page. Hometown AOL
seems a bit antiseptically "suburban" in its layout,
with row after row of basic home pages built from
the same set of components. However, while many
members do little more than assemble simple personal
pages from the basics, plenty of resources exist for
more ambitious Web construction, giving more
flexibility than either Angelfire or Xoom, but not
as much as Homestead or GeoCities. Users can design
pages quickly and easily through AOL's 1-2-3
Publish, using basic templates and easily
manipulated elements such as bulleted lists, links,
images, and text. Users are also able to delve into
a wealth of tutorials, online classes, shareware,
and other goodies to help the novice learn his or
her trade; they can also upload their own pages from
outside the system. However, features such as
counters, guestbooks, frames, forms, etc. are not
supported unless you can write your own HTML. Go to
AOL Keyword: Hometown or to
hometown.aol.com/. They're now offering "Easy
Designer," available at that keyword or at
hometown.aol.com/ed, that walks you through an
easy, template-based creation of a home page. An AOL
account is not required, though you have to sign up
with Hometown AOL (and install AOL Instant
Messenger) to get a site.
-
eCircles.
Defunct as of April 2001.
-
Echo Hosting.
Defunct as of Echoweb's acquisition by SitePoint in
early 2001. Find out more from www.sitepoint.com/echoweb/.
-
Fortune City.
These guys offer 25MB of free Web space, the freedom
to post your own HTML as well as offering the use of
a site-building software package for the
HTML-illiterate, a free e-mail address, and the only
ad they seem to require is a single banner. They
also offer their site in almost a dozen languages.
They've had problems in the past with crashes and
forced reloads, but they look to be positioning
themselves as a major player in the field. Look them
over at www.fortunecity.com/. Recently the
site has revamped itself; it looks a lot
cheesier, with ad content crowding out the usable
stuff.
-
FreeYellow.
A veteran of the free Web site competition,
FreeYellow doesn't get the publicity that some of
the others get, but now that they're part of the
Go2Net community, that may change. They offer 50MB
of Web space, a "Web wizard" that helps you build
your site, free e-mail and counters, free access to
both personal and corporate users, and easy FTPing.
They claim to refrain from peppering your site with
ads, restricting themselves to a single banner on
your pages. How their offerings compare to the
leaders in the field, Geocities and Homestead, I'm
not sure, but you can always find out for yourself
at www.freeyellow.com/. FreeYellow is no
longer free, but they do offer a 60-day free trial
period.
-
HomePages.
The free hosting service is defunct; Homepages is
now part of Verio, and is simply a Web hosting
service now.
-
Homestead.
No longer offering free site space, Homestead offers
25MB Web space with no ads, and they require only a
small link to Homestead at the bottom of each page.
Homestead has a site-building utility easily the
equal of GeoBuilder available for its members, with
a slight advantage in variety of functions (chat
rooms and visitor polls, even). Like Angelfire,
Homestead has a plethora of graphics available to
spice your site; unlike Angelfire or most of the
others, Homestead has numerous tools to help give
your Web site some variety and oomph. The only
drawback is that users who want to upload their own
pages often run into snags (reformatted HTML, FTP
glitches, etc.). Homestead has revamped itself to
appeal more to the small business user than the
personal sitebuilder, so if the corporate-friendly
atmosphere is to your liking, see what you think at
www.homestead.com/.
-
Lycos Angelfire.
Gives you 20MB of Web space for free, rife with
pop-up ads and banners. Not too difficult for the
beginner to build his own Web site, but the editor
is bare-bones, help is sparse, and the forms
sometimes confusing. A basic knowledge of HTML will
really help Angelfire users. You're somewhat
restricted as to what your site will look like,
unlike the relative freedom given users of Geocities
and Homestead, even if you use the advanced site
editor, and the URL is complicated. An advantage is
the large number of graphics files available for
members to spruce up their pages. Now that Lycos has
acquired both Tripod and Angelfire, both services
are offering similar features and addons, including
blogs. Check them out at www.angelfire.lycos.com/.
-
Lycos Tripod.
50MB free Web space, pop-up ads abound. Premium Web
space available -- 22MB, e-mail forwarding
(username@tripod.net) for $18/month, no ads for an
additional $3/month. Novices can use the Tripod Site
Builder to make their template-based sites; more
experienced users will want to try Tripod's version
of TrellixWeb or, for the HTML-knowledgeable,
their "Freeform" editor. Trellix users will want to
turn off the HTML Frames option, otherwise their
pages will be strewn with banner ads. Everyone gets
stuck with big pop-up ads. Tripod does support
FrontPage extensions as well as allows FTP transfer
of files -- good for those of us who create our own
site codes. Check it out at www.tripod.lycos.com/.
-
NetColony.
Not as well known as the others, but they offer
100MB of free Web space, unlimited bandwidth, your
own message board, a Web page creator, templates, a
guestbook, and more. Banners at the top of the page
seem to be the order of the day. Very friendly to
promotional and commercial sites. Find out more at
www.netcolony.com/.
-
Nettaxi no
longer provides free Web hosting services; see
www.nettaxi.com/ for more info.
-
Spaceports
provides "unlimited" free Web space (20MB to start
with) as well as additions like CGI and MySQL
access. The site requires either banner ads or
popups to be displayed on all pages. Scope it out at
www.spaceports.com/.
-
TheGlobe.com.
TheGlobe shut down its free Web provider services in
August 2001, but it does continue to maintain its
gaming sites; find out more at www.theglobe.com/.
-
XOOM. Xoom
was one of the great early free Web hosts, but it is
now defunct.
-
Yahoo! GeoCities.
15MB free Web space, plenty of pop-up ads and/or a
GeoCities "watermark" on every page; premium space
(25MB and no ads) available for $5/month; business
sites available; all sites organized into
"neighborhoods" of similarly-themed pages. GeoCities
gives the novice home page builder Yahoo PageBuilder,
an excellent WSYIWYG utility that assists the most
hapless Webmaster in building a functional,
attractive Web site. Some graphics are available for
the Web builder, though not as many as with
Homestead or Angelfire. But the damn watermark and
pop-up ads that appear in new browser windows can
drive any surfer insane (you can become a paying
member of GeoPlus and not only lose the watermark,
but get up to 25MB of space, and gain access to
sophisticated Web design tools such as CGI scripts,
Java applets, counters, and visitor stats; the
pop-ups can be disabled by placing a banner called a
GeoGuide at the top of every page). Geocities is
strictly noncommercial. A big drawing point is a
site's automatic listing in the Yahoo! directory,
thus cranking up traffic. Look them over at
geocities.yahoo.com/home/ Note of interest:
Geocities residents and users organized a boycott
when Yahoo! bought Geocities and on June 28th, 1999,
informed the residents that all the Web content
displayed on Geocities suddenly belonged to Yahoo!
Naturally Geocities site builders were less than
pleased, and protested volubly. Other site owners
such as Tripod backed the protesters. The 8-day
protest/boycott forced Yahoo! to rethink and
restrict their claims of ownership. Upshot: Internet
users were able to force their will on a big
corporate conglomerate, in possibly the first major
Internet-led boycott in history. Note that Chris the
Lockergnome likes the Geocities site builder so
much, he recommends building your site on Geocities
using the program, then copying it to your own site
host.
Warning:
from my own experience with more than one of these free
hosts, it is much tougher to transfer an existing site
to their servers with a minimum of fuss, hassles, and
extraneous, unwanted additions, than it is to create (or
recreate) a site from scratch. It can also difficult to
break out of their sometimes simplistic sitebuilder
programs and do your own coding. Another problem is that
some providers strip title and header information from
the pages before posting, making it impossible to be
listed with search engines. Ask before you post.
More sophisticated sites have user-interface forms that
surfers can fill out; this can be as simple as asking
for feedback, providing e-mail addresses for
newsletters, or more sophisticated uses. Now us small
fry can have some of those options without having to pay
our ISPs extra for setting up CGI response protocols,
etc. FreeCode (www.freecode.com/) provides free
programs and scripts to give your site visitor response
capability. DK3 Free Form Processing
(www.formprocessing.dk3.com/) lets your site provide
Web forms that are turned into e-mail that is sent to
your account. HostedScripts, at www.hostedscripts.com/,
offers free CGI scripts that allow you to add message
boards, mailing lists, and password protections for
registered access.
Speaking of password protecting your Web sites, you can
create password-protected sites that only you and your
buddies can access. About.com tells you how to do it
through two separate services, Bravenet and PoppyDog, on
this page: personalweb.about.com/cs/securityprivacy/a/312password.htm.
It also gives you some tips on using your own JavaScript
to protect your pages from the rest of the world. Good
for storing photos, personal information, etc. that you
don't want to share with every greasy surfer dude out
there.
Want to set up a private Web forum amongst good chat
buddies without the annoyance of intruders popping in
with "Wanna cyber?" or "Anyone from San Antonio?"
messages? Want to do it free? The gnomes at Delphi have
opened their servers to the free creation of
chat/message board forums, and better yet, they've made
it ridiculously easy to do. Skate over to
www.delphiforums.com/ for more info, including how-tos
on making private forums. (Delphi allows free usage, but
if you want a forum that has the bells and whistles,
you'll need to buy Delphi Plus.) Another option is
PowWow at www.tribal.com/, a $50 app that
gives you a nice chunk of software along with access to
PowWow's remote administration, for chat and messaging
administration on remote servers. And a third option is
Interactive Toasters' MemberSites, a free offering that
gives you the option of joining their online community,
at www.membersites.com/. Other online communities
worth exploring are ActiveWorlds, a 3D chat forum at
www.activeworlds.com/, WorldCrossing at
www.worldcrossing.com/, eGroups at
www.egroups.com/, ECircles at www.ecircles.com/,
Excite Communities at www.excite.com/communities/directory/,
DigitalSpace at digitalspace.com/avatars/,
ForumSpace at www.forumspace.com/, Involv.net
(more oriented for business-focused information
dissemination) at www.involv.net/, 321 Website at
www.321website.com/, and Yahoo! Clubs at
clubs.yahoo.com/, probably the most comprehensive of
the standard, general-interest Web communities out
there. WorldCrossing lets you add free message
boards/forums to your Web site; others may also. Go to
www.forumone.com/index/ for a list of online
communities. Nexus offers free site-based message boards
along with other site components, free, from
www.nexwebsites.com/. (Note: Delphi, and no doubt
others, are going to a pay-to-host format, which might
limit some of us with tight wallets.)
Warning: The dangers of Internet cyberstalking and
hacking are very, very real and more dangerous than most
people realize. Visit Cyberangels at
www.cyberangels.org/ for more information, and if
you're an Internet forum member, blogger, or chat maven,
prepare to be shaken up.
You do know that you can sneak a peek at a site's source
by right-clicking the site window and choosing View
Source, right? MSIE even opens it up in Notepad for you,
which makes it easy to crib someone else's code -- too
easy, perhaps. However, there's no better way to learn
the tricks of the trade than to see how someone else
does their pages, even if you shouldn't lift their code.
You can force a site's code to display in the browser
window instead of the site itself by adding the phrase
"view-source" (without the quotes) to the beginning of
the URL: for example, view-source:http://www.fubar.com.
Not all of us are sick, twisted bastards. For those of
us interested in keeping the kiddies (or ourselves) away
from questionable sites, there are several options.
This.com is a full-fledged ISP that uses server-based
filters to keep users from accessing porn or hate sites
-- the company claims to be able to make the subtle
distinctions necessary to let users visit, say, art
sites with nude paintings but not the skin sites.
SurfMonkey.com is a kid-oriented Web portal that blocks
access to questionable sites as well as denying chat
access to strangers. They've slimmed it down from a
tubby 14MB download using its own browser to a slim 250K
browser plug-in that shows up as a bar at the bottom of
your screen (available from www.surfmonkey.com/free_trial/MSDownloadBar.asp?MIE.)
Currently SurfMonkey only works with MSIE 4 and above;
it's expected to be available for Netscape and AOL by
the time you read this. Another option is Crayon
Crawler, a free browser from 1st Net that restricts
surfers to a list of sites cleared by the company or the
parent. No random surfing is allowed. Pony up $5 a month
and get access to chat, IMs, and a talking bookreader.
The Internet Safety Guide is available at
www.getnetwise.org, and provides useful info about
the risks associated with e-mail, chat, message boards,
and other unsupervised communication.
The Web lives and breathes freebies; pick up lots of Web
freebies like graphics files, Web counters, e-mail apps,
and much, much more at The Free Site at
www.thefreesite.com/. Another site full of free and
almost-free stuff is Volition at www.volition.com/free.html,
and another, Mike's World (www.mikesworld.net)
focuses on goodies for Web designers. One of the better
offerings from Mike's World is Mail Machine, a free
script for handling mailing lists. Find out more at
www.mikesworld.net/mailmachine.shtml. You should
also take a look at www.freevault.com/.
One of the most appealing freebies out there is at
Flaming Text (www.flamingtext.com), which creates
GIF or JPG text logos for you online with any of a
number of special effects: flaming letters, chrome, drop
shadows, etc. All you have to do is make your choices,
have them process it (very quick turnaround, I might
add), and copy the image to your own computer.
If you know a good bit more than I do about Web page
construction, you might find RenderSoft VRML Editor
1.72 useful. It's a $15 shareware goodie that does
as good a job of no-frills VMRL editing as well as the
ones costing way, way more. It even works with OpenGL,
something not found in another program costing less than
$500. As it's described, it sounds like a good tool to
teach yourself VMRL, also. Go to
pachome2.pacific.net.sg/~jupboo/ for a trial spin.
Learn to use Web site graphics at Web Graphics on a
Budget at mardiweb.com/web. Besides helping
you learn to use Paint Shop Pro, it will teach
you the ins and outs of creating and using a number of
graphics for sprucing up your Web site. Another free
graphics offering is Ulead's Graphics Optimization
Toolkit, at www.webutilities.com -- it allows
you to upload your graphics and tweak them using Ulead's
software.
Another alternative for creating Web graphics is to try
out the Web-based services of NetStudio, at
www.netstudio.com. A good portion of NetStudio's
graphics tools are free for surfers to use -- you can
make buttons, banners, headlines, and photographic
treatments on NetStudio's online graphics tools and
download the results to your PC. Of course, NetStudio
wants you to buy the retail package ($100), but this
isn't a requirement.
Want access to a tremendous database of clip art and
graphics? The folks at webspice.com offer
subscription plans from $30/year to $130/year which
allow you access to between 1 million and 2.2 million
graphics images. Help in finding and selecting graphics
is also available. The free tour lets you access over
10,000 images. ArtToday at www.arttoday.com
provides a similar service, and even Microsoft gets into
the act with their site at microsoft.com/clipgallerylive/.
Learn to make animated GIFs by downloading Choosy
Mothers Choose GIF from Alchemy Mindworks at their
Web site: www.mindworkshop.com/alchemy/alchemy.html.
You get to keep it for 30 days while you try it out, and
if you want to keep it, it'll cost you $20. Another GIF
animation shareware program worth evaluating is
Animagic GIF Animator from Right to Left Software at
www.rtlsoft.com/animagic. Microsoft's Web site
features a free, no-frills GIF animator, but its Help
features are non-existent; you'll need to download the
Hands-On Animation Tutorial as well. And Xoom provides
zillions of .JPGs, animated GIFs, and Java applets free
for the download from xoom.com/home if you don't
mind registering for them.
A neat way to simulate a faster download is to use the
LOWSRC attribute with your Web graphics. Using this
attribute in your HTML graphics coding lets MSIE or
Netscape display a low-resolution version of a GIF or
JPEG file while downloading the bigger, better version.
This gives viewers something to look at while they wait
for the slower download. This works especially well for
image maps, since it shows the clickable hot spots
before the graphic itself finishes loading, and
impatient surfers can be on their way. (I'll leave it to
you and your HTML manual to figure out the coding.) Of
course, this requires that you actually have two copies
of each graphic -- the high-res and low-res versions.
Many people use smaller (thumbnail) images, or
black-and-white copies. Of course, if you're using
interlaced GIFs, this technique is unnecessary.
Building animated GIFs requires three basic tools: a
graphics editor, an image optimizer, and an animator.
Although expensive and full-featured components such as
Adobe PhotoShop, Macromedia Fireworks, CorelDraw,
and Equilibrium's DeBabelizer, are available for
each of these, free- or shareware components that do the
job are out there, also. If you're saving money, I'd
recommend for the graphics editor the old warhorse,
Paint Shop Pro (www.jasc.com), which also comes with
a good animator, Animation Shop. Image
optimizers, such as WebGraphics Optimizer 4.01 (www.webopt.com)
for GIFs and CyberView Image 4.5.3 (www.cyberviewcd.com/cvimage/)
for JPGs, reduce the size of your graphics, resulting in
faster download times. Another good shareware animator
is GIF Movie Gear, available from
www.gamani.com/.
You can get a free animated GIF a day from
www.animfactory.com/dailygif/today.html. If you'd
rather do your plundering in bulk, copy free GIFs,
borders, icons, etc. from their related site,
www.animfactory.com. Their main site,
www.mediabuilder.com, offers custom-made 3D text,
buttons, animated banners, etc.
Speaking of GIFs, the yahoos at Unisys, who own the
file-compression format used by GIF files, are asking
owners of commercial Web sites to pay them yea bucks for
the privilege of continuing to use GIF files on their
sites. This is patently ridiculous, considering that
GIFs have been freely used on the Web since the caveman
days, but it seems to be making headway due to Unisys's
clever finding of a loophole in a badly written section
of U.S. patent law. The folks at burnallgifs.org
are advocating that we all switch our GIFs to .PNG
(Portable Network Graphic) format. The free utility
gif2png can be had from www.tuxedo.org/~esr/gif2png/
for file conversion. Right now both MSIE and Netscape
support PNG viewing, but not fully; the format tends to
make older versions choke. Opera seems to do a somewhat
better job of supporting the format. Check out
graphicswiz.com/png/pngapps.html for a list of
applications that support .PNG files. Am I switching
over? No, since I'm not a commercial site, I don't have
to worry. And lots of commercial sites don't seem to
care, either, since Unisys doesn't seem to have the will
or the resources to do more than annoy a few people
(including calling Webmasters "crybabies" through e-mail
-- does that tell you anything about the megaminds at
Unisys?) and whip up some outrage in various small
corners of the Internet. But it is something to think
about, even if it is a classic illustration of the
"tempest in a teapot" metaphor. (You might check out my
SitePoint/Webmaster article on the subject at
www.webmasterbase.com/article/628.) The Unisys
copyright expires in June 2003, thank the graphics gods.
But wait, there's a new one: Forgent Technologies is
claiming to own the patent rights to the .JPEG format.
Will this never cease? Read up on this one at
www.extremetech.com/article2/0,3973,389261,00.asp.
Speaking of copyrights, let Creative Commons
handle your copyrighted Web material. A visit to this
site, at www.creativecommons.org/, helps you
dedicate your creative works such as Web sites,
scholarships, music, film, photography, literature, and
courseware to the public domain, or retain copyright
while licensing them as free for certain uses, on
certain conditions. When you choose a license for your
works, you'll get markup code to add to your Web pages
to tag your works.
A free way to class up your Web pages is to download
digitized versions of great paintings from
sunsite.unc.edu/wm. A little Degas or Munch goes a
long way to sprucing up your Web site; you can use them
for desktop backgrounds also.
Find neato Web graphics and clip art for Web pages (or
Junior's history paper) at sources such as
www.arttoday.com, www.barrysclipart.com,
www.microsoft.com/workshop/design/default.asp,
home.netscape.com/assist/net_sites, and
www.pageresource.com. All are freebies. Believe me,
this is only the tip of the iceberg -- there are
hundreds of sources for free Web graphics out there,
just waiting for you to search them out. All the
graphics on my site that were not created by me were
taken from a variety of free graphics sites.
Poor Richard's Web Site: Geek-Free, Commonsense
Advice on Building a Low-Cost Web Site is a book
that comes highly recommended, as well as providing its
own summation in its title. Check its related Web site
at www.poorrichard.com/.
A number of online sources provide goodies for your Web
site to host for free -- all you do is cut and paste the
HTML code into your pages, and it pops up, ready for
your site visitors to use. Techweb at www.techweb.com/
provides a number of freebies, including a Web
encyclopedia that appears at the bottom of these pages.
Online maps to get your visitors to your place of
business are available from MapQuest at
www.mapquest.com. FreeFind at www.freefind.com
provides free search services. News headlines from
iSyndicate at www.isyndicate.com are available in
10 different flavors, from sports to technology to
business. Free e-mail services, including spam filters,
ICQ integration, spell-checkers, and the ability to
retrieve e-mail from other POP clients, is available
from ZapZone Network at www.zzn.com.
Speaking of spam, Webmasters might want to visit this
site: www.manastungare.com/asp/preventspam.asp.
Why? Well, you can enter in your Web site's e-mail
address and in return, this page will generate code that
still allows visitors to send you e-mail, but will
confuse spambots in their attempt to rip your e-mail
address off of your site. Cool. (I use a
JavaScript-generated e-mail address to fool the 'bots,
but this methods works, too.)
Both Netscape and Microsoft provide the novice Webmaster
with Web sites full of useful information. Check them
out at developer.netscape.com/guides/tools and
www.microsoft.com/workshop, respectively. Other good
Web-building resources are given in my
Tech Sites
links.
There are two available plug-ins to MSIE 5 that might be
useful to Web designers, one that lets developers view
partial source code of any page and another that allows
viewing of the DOM (Document Object Model) properties of
a page in tree form. Download them free from
www.microsoft.com/windows/ie/webaccess/ie5tools.asp.
Both Navigator and MSIE let you copy Web pages in HTML
format to your own hard drive by calling up the page,
clicking File and then Save As, giving it a name, and
clicking Save. Why do this? You can learn a lot about
using HTML by studying how someone else did their page.
Don't just paste that file up on the Web and call it
yours, however; that's plagarism.
Want to keep people from copying your HTML code? There's
a free way to do it that will keep all but the most
tech-savvy types from stealing your work. Download and
install the JavaScript code for disabling the
right-click function of a user's mouse while they browse
your site. You can get the code from
javascript.internet.com or any of several other free
providers of JavaScript snippets. A sneaky way to fool
the amateur is, at the very top, to add a line such as
"!--SSI DHTML ERROR 402 - FILE NOT FOUND---" (replace
the quotes with the greater-than and lesser-than
brackets) and then about 30 blank lines in your HTML
code. Your HTML code won't show up on the screen, and
the average knucklehead won't scroll down to find it. If
you really need to keep everyone out, go see the gurus
at Digimarc (www.digimarc.com) and be prepared to
lay out some bucks.
Sometimes there are Web pages in your site that you
don't want accessed by search engines. If this is the
case, you need to create a ROBOTS.TXT file (mentioned
above). The easy way to do it is to go to
www.rietta.com/robogen and use their $13 RoboGen
utility to crank out the text file. The hard way (but
not much harder, unless you're the owner of a large and
complicated site) is to do it in a text editor such as
Notepad and upload it to your server yourself. Let's get
cranking. First, each section of your Robots file should
include the name of the user agent, or robot, and the
paths it may not follow. A list of the main search
engines' robots is below:
-
ALTA
VISTA:Scooter, VScooter, Mercator
-
EXCITE: Architext
-
HOTBOT/AOL: Inktomi's Slurp
-
INFOSEEK: Sidewinder, Mozilla
-
LYCOS: T-Rex, Mozilla
-
INKTOMI: Slurp
-
GOOGLE: Backrub, Googlebot
-
N.
LIGHT: Gulliver
-
WEBCRAWLER: Excites Architext
Remember,
if you don't tell the robots not to access a particular
directory path, they can and will stick their little
insectoid noses in 'em. As I memtioned above, you can
usually read another site's file by just requesting it
from the server in a browser - for example:
www.fubar.com/robots.txt. You'll see it as a simple
text page, but it's easy to read. Now, let's give some
examples:
-
User-agent: *
Disallow:
The asterisk (*) in the User-agent field is
shorthand for "all robots". Because nothing is
disallowed, everything is allowed.
-
User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /private/
In this example, all robots can visit every
directory except the three mentioned.
-
User-agent: BadBot
Disallow: /
-
User-agent: *
Disallow: /private/
The BadBot robot is not allowed to see anything.
The blank line indicates a new "record" - a new user
agent command. All other robots can see everything
except the "private" folder.
-
User-agent: WeirdBot
Disallow: /tmp/
Disallow: /private/
Disallow: /links/listing.html
-
User-agent: *
Disallow: /tmp/
Disallow: /private/
This one keeps the WeirdBot from visiting the
listing page in the links directory, the tmp
directory and the private directory. All other
robots can see everything except the tmp and private
directories. (If you think this is inefficient, then
you're right.)
Good --
we've given a quick overview of the ROBOTS.TXT concept.
There's one more thing to think about, though,
especially for those of you with commercial sites and
with confidential info on your pages. The best example
is of a site that offers downloads of commercial
software -- the buyer pays his or her money and is taken
to a download page to get the goodies. You don't want
any schmuck smart enough to peruse a ROBOTS text file to
slide to your download page and download your programs
without paying first. But, you don't want those pages
indexed by search engines, either. What to do? First
don't worry about that "robots.txt" file. Go ahead and
list all the sensitive files you need to there -- this
prevents them being listing in the search engines.
But make sure all your sensitive files are in an
unlinked, unknown sub-folder, or better still, protected
by a CGI script. If you do use the less secure unknown
sub-folder option then don't forget to add an "index.html"
page. Otherwise the URL of the sub-folder displays a
full file listing and links to all files in the
directory. The "index.html" can say or do just about
anything you wish. This can be a very simple HTML file
that tells your visitors that they are not allowed to
look at this sub-folder or it can be an HTML file that
auto-redirects your visitor to another page. Just don't
ever give people a free listing of everything in a
directory by not having a default "index.html" in
**any** directory -- it's a killer. Now, if your site is
not commercial then what goes into the robots.txt file
is mainly for cosmetic and for privacy reasons. But for
a commercial site, it's your money we're talking about
here. Confused? You won't be after visiting some of
these tutorial and tips sites for ROBOTS files:
info.webcrawler.com/mak/projects/robots/faq.html,
bots.internet.com/, and
searchenginewatch.internet.com/webmasters/spiders.html.
Check your syntax at www.tardis.ed.ac.uk/~sxw/robots/check/.
One of the favorite mistakes Web designers make is using
overly fancy color schemes. The first goal of any Web
page is to be easily read; black text on white or
near-white backgrounds may be boring to some, but you
can by cracky read the damn thing. White text on a dark
background can be tricky. Even worse, some people like
to use dark text on darker backgrounds -- say, purple on
black. Not only does this cause impatience, headaches,
and eyestrain, this challenges the user's monitor. If
the monitor is only slightly out of calibration, the
colors "separate" and look awful. Pink on red or dark
pink is another no-no that I commonly see, usually on
teenage girls' web sites devoted to N'Sync or their
boyfriends. Ouch.
Scarf up thousands of free fonts at AcidFonts (www.acidfonts.com/),
FontFace (www.fontface.com/), Fontasaurus (www.fontosaurus.com/)
Larabie Fonts (www.larabiefonts.com/), and
Pizzadude (www.pizzadude.dk), among many, many
others. Nothing like using strange and obscure fonts to
jazz up your site...though if your readers don't have
the particular font, they'll see your text in plain old
Times New Roman or Verdana. You might want to convert
text blocks in particularly odd fonts into graphics.
Another no-no is to overload your Web page with
graphics. Sure, graphics look cool and snazz up a boring
text page, but they take longer to load, especially when
they come in multiples. A good rule of thumb is, if your
page takes more than 30 seconds to load, do something
different. Usually you can start by paring out some
unnecessary graphics, reducing the graphics' sizes, or
at the very least, using interlaced graphics that give
the user the reassurance that something is indeed
coming up. Use .GIF graphics when you can to save
download time. The other graphics format used on Web
sites, .JPG, looks better but loads way slower. .GIF
only supports 256 colors, also. Graphics file sizes are
a big factor in download times, so keep your graphics
files as small as possible (below 30kb is good), reduce
the height and width of large images to 640x480 when you
can, and if you use .JPG images, compress them whenever
possible.
Speaking of theft, nicking other people's graphics is
quite common among Web builders. It's not exactly legal,
but if you can handle the moral implications of data
theft, you can do it either in Navigator or MSIE by
right-clicking the image, clicking Save Picture As,
giving it a name, and clicking Save.
Another .GIF trick is to improve the layout of your page
by using a 1x1-pixel transparent .GIF file to add
precise spacing around HTML items. Just insert the file
using the standard <IMG SRC> tag wherever you need a
little spacing on a page, especially between text and
graphics. Set the Border to 0, and set the Height and
Width to the desired values to create the extra space.
When you create blocks or items of text (such as
bulleted lists using the LI tag) and want a new font to
highlight your list, use only one FONT tag to format the
list. Using separate FONT tags for each bulleted item
will force some browsers to add unwanted spaces between
the items.
If you want to insert multiple or complex tables inside
your Web page, build them in a scratch file, test them
there, and only after tweaking and repairing should you
insert them into your page. Tables are HTML creations
that often cause Webmasters tremendous headaches; fix
their problems before turning them loose on your page.
Want an easy way out? Try the Accessible Table Builder
from www.accessify.com/tools-and-wizards/accessible-table-builder_step1.asp.
It's a lot easier to organize your page with subfolders,
even if it is more troublesome in writing your
hyperlinks. Subfolders particularly come in handy for
organizing large graphics directories.
Putting together a Web page and wondering what
resolution is best for scanned photos? For images that
will appear as thumbnails, 100-by-75 dpi should be
sufficient. For full-sized images, try 640-by-480 dpi.
Say you've gotten your Web site up and running, and now
you want to know a little more about who is visiting,
what they think of it, and what keeps them coming back.
Before you sink money into an expensive Web analysis
tool (and drown in the subsequent reams of data that
program creates), try a basic tool for free.
Marketwave's Hit List Standard is a free download from
www.marketwave.com, and Microsoft gives away Site
Server Express from
www.microsoft.com/iis.
Your Web site should be accessible to everyone,
including those of us with disabilities. Visit
bobby.watchfire.com/bobby/html/en/index.jsp and let
"Bobby" test-drive your site; just plug in the URL of
your page and let Bobby take over. If Bobby approves
your site, you get to display his seal of approval.
Warning: Bobby's not an easy fellow to please. You can
see Bobby's seal on the home page of this site, and yes,
I had to make some changes to earn it. It's worth it.
More info on accessibility can be had at
www.microsoft.com/enable/ (Microsoft's explanation
and horn-blowing on the changes made in MSIE to
accommodate less abled users, who consistently rank MSIE
dead last behind Opera and Netscape in usability) and
the evolving set of accessibility standards is posted at
www.w3.org/WAI/UA/WD-UAAGIO-IMP-20001101.
I'm not particularly bent on offering lots of help to
commercial Web designers and Web merchants, but there
are a few tidbits I can throw to you corporate wolves
out there. Freestore.com at www.freestore.com/
and Freemerchant.com (www.freemerchant.com/),
both want to host your online store for free. So does
Bigstep.com at www.bigstep.com/, but if you want
to accept credit cards, Bigstep charges $15/month. You
can use HyperBanner at www.hyperbanner.com/ to
get your site noticed; by registering with them and
agreeing to place two of their banners on your site,
they'll place one of yours on someone else's site. MSN
LinkExchange at www.linkexchange.com/ and
SmartAge at www.smartage.com/ offer similar
services. HyperBanner's best feature is their ability to
run banners on international sites, but LinkExchange
seems to provide the best overall service of the three.
SmartOnline.com at www.smartonline.com/ provides
a number of useful tools for the beginning online (and
offline) entrepeneur, many of which are free and none
for over $25. ECongo offers free hosting for
small Net-based businesses. Zoomerang is a new,
online service for creating and managing surveys. Basic
functions are free; fee-based premium services are
upcoming. Skate over to www.zoomerang.com/ for
more info. It's still in the developmental stages right
now; you may want to bookmark it for future use.
Surveymonkey is another great way to conduct online
surveys, and basic surveys are free. Need customer info?
Collect it for free using the services at
www.response-o-matic.com/. Want to offer freemail on
your site? Check out www.bigmailbox.com/; these
guys offer an unlimited number of free e-mail boxes with
your domain name as the address. Amazon.com's zShops
allow you to sell up to 3000 items on their site for
$10/month. Other online resellers that will let you use
their sites to sell your stuff are Kurant Storesense.com
(www.storesense.com/), BuyItOnline (www.buyitonline.com/),
Yahoo Store (store.yahoo.com/), OhGolly (www.ohgolly.com/)
and iCat Web Store (www.icat.com/).
Check out SitePoint at www.sitepoint.com/ for
lots of tips on managing small-business Web sites and
Web design in general. The fact that I used to write for
them has nothing to do with this recommendation....
Take your Web site global with these goodies that give
the folks in Pago Pago a decent shot at reading your Web
gems. Online translations of your deathless prose are
available at babelfish.altavista.com/,
www.babylon.com/, and www.freetranslations.com/,
but I wouldn't bet the farm on either one's accuracy.
Competent human translators are available at
aquarius.net/ and www.glennsguide.com/, but
it won't be free -- estimate the costs at
www.webbudget.com/. If you have a really big site to
translate, check out the Internationalization of the
Internet pages at www.isoc.org:8080, which offer
plenty of tips on creating multilingual sites. An
overview of how to specify languages in your Web pages
is available at www.w3.org/TR/html40/struct/dirlang.html,
and the same site offers help with technical issues for
multilingual sites at www.w3.org/International/.
Check out The Unicode Standard www.unicode.org
for info on how to enable Web browsers to encode all the
characters of all the world's written languages, along
with character code charts. Microsoft's Web Developer
Workshop offers a helpful white paper at
msdn.microsoft.com/workshop/management/intl/locprocess.asp.
You can register for country-specific domain names such
as .uk for Britain, .fr for France, etc.,
at Network Solutions' international site, idNames (www.idnames.com/),
or you can directly access the registrars for each
country. Lists of country codes and links to their
specific registrars can be found at www.iana.org/
and www.icann.org/.
Talk to Federal Express (www.fedex.com/) and UPS
(www.ups.com/) for overseas shipping costs for
your e-commerce site, and check out Oanda's Currency
Site ( www.oanda.com/) for info on
currency-exchange rates, along with a handy conversion
calculator that you can include on your own site. Find
out more about local customs for particular places at
www.ginfo.net/ and www.glreach.com/gbc/.
The next wave of Web creation is the XML language. It's
a hopped-up descendant of SGML/HTML. Still haven't
learned HTML yet? SGML, DHTML, XML, XHTML, and VRML are
just acronyms to you? You're about to get lapped.
Burgeoning Webmasters need to learn about Cascading
Style Sheets (CSS). Essentially CSS allows the Web
designer to control the "style" of a Web page -- fonts,
colors used, at the beginning of the page or as a global
control. It also allows the use of "layers" in a Web
page which can allow the source code to be invisible to
the casual user (a JavaScript code controls the layers).
This is getting into DHTML territory -- CSS controlled
by JavaScript -- but since Microsoft and Netscape have
incompatible programming methods for DHTML and the WC3
hasn't yet decided on a DHTML standard, only the most
advanced Webmasters need to worry with DHTML as yet. Two
(of very many) good CSS sources are www.blooberry.com/indexdot/css/
and www.mako4css.com/, and a good beginner's
tutorial is at webdesign.about.com/c/ec/30.htm.
Too lazy, er, busy to learn CSS? Let these sites
generate CSS code for your pages: www.fu2k.org/alex/css/layouts/3Col_OrderedAbsolute.mhtml,
www.csscreator.com/version1/, nide.snow.utoronto.ca/css/,
www.cathyjenkins.com/downloads/css.html, www.xmldir.de/quickcss/,
www.inknoise.com/experimental/layoutomatic.php, and
www.wannabegirl.org/firdamatic/.
Got a .PDF file you want converted to an HTML file? Send
it in an e-mail to Adobe at pdf2html@adobe.com --
leave the subject and message fields blank, and send the
file as an attachment. You'll have it returned to you in
a few minutes, freshly converted to HTML. You can also
send documents to pdf2txt@adobe.com for
conversion into .TXT format.
If you're interested in how "child-friendly" your site
is, have it rated by the Internet Content Ratings
Association at www.icra.org/_en/webmasters/. You
can use the organization's rating of your site in a META
tag:
HTTP-EQUIV="PICS-Label"
Best of
all, it's free.
There are literally hundreds upon hundreds of HTML/Web
design training sites out there, more than I could
possibly list. But one you ought to scope out is
Stimulus (www.stimulus.com/). It's a terrific
site that shows you how to design Web pages using basic
HTML as well as more sophisticated languages and
techniques such as CGI, JavaScript, and Perl, and shows
you how they're used. Very cool. I'm also fond of
Lissa Explains It All, an HTML and Web help site put
together by a high school student. The site looks like
Barbie designed it, and it says it's targeted at kids,
but the content is very helpful for anyone. Lissa is one
savvy young lady. Check it out at
www.lissaexplains.com/. One I've just come across is
The FuzzPad HTML Tester, found at
www.fuzzylu.com/docs/html/js/home.htm, which allows
you to "test drive" HTML code as you write it. You write
the code in the left frame and view it in the right. I
like it.
Internet commentator John Dvorak has been doing some
productive thinking on the future of the Web,
particularly in the area of souping up the functionality
of hyperlinks. I find his idea of "dimensional linking"
fascinating. Read it for yourself in his "Missing Links"
column at www.pcmag.com/article/0,2997,s=1500&a=25363,00.asp.
Check out the somewhat tongue-in-cheek article about Web
grammar at webworst.about.com/library/weekly/aa042701a.htm.
If you can't figure out the seemingly random
capitalizations, strange acronyms, and virtual dearth of
punctuation currently in use among "kewl" Web writers,
this article may give you some insight. WeB gRamER RoOlZ!
Not.
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